Today, telecom operators sell their products and services via a range of touchpoints. These include call centers, retail outlets, franchises, distributors, or street resellers as well as through self-service websites. This diversity may create inconsistencies in the buyer’s journey. Identifying and minimizing the differences between direct and indirect sales channels will help to create a consistent customer experience and help operators to increase agility and speed up time to market when rolling out new products and services.