Digital Distribution

With a focus on telecom operators and retail distributors, Digital Distribution has been SDS’ core business since 2001. Our electronic topup, voucher management system & value-added services ensure availability of any value recharge anywhere, anytime.

  • Operational efficiency and significant cut down in logistical, distribution and management costs
  • Transaction-level transparency through a central Web Admin dashboard
  • Customize and manage products, resellers, reports and transaction modules


Seamless Electronic Topup (eTopup), on our signature platform Electronic Recharge System (ERS 360°), equips service providers to manage their entire supply chain and distribution needs electronically. As compared to traditional means of prepaid recharge like scratch cards, our electronic recharge system is secure, cost effective and well integrated to multiple access channels to ensure availability of any value recharge to end subscribers anywhere, anytime.

How it works?

The Seamless eTopup is user-friendly and makes it extremely easy to carry out electronic transactions. Service Provider sets up its network of resellers using the eTopup System. These resellers can then virtually top up an end-subscriber’s account with any defined amount over multiple channels like SMS, USSD, Web or Smartphone Application in real time.


Why does your business need eTopup?

From significant cost reductions in operations to complete control over the distribution chain, eTopup is an end-to-end solution for Electronic Value Distribution (EVD). It also manages a diverse range of product portfolios and reseller hierarchies from a feature rich and user friendly Graphical User Interface (GUI).


Who can use eTopup?

  • Mobile Network Operators
  • Distributors & Retail Chains
  • Reseller Agents and Franchises
  • Prepaid Service Providers
    • Value Added Services
    • Internet Providers or VoIP Providers

Key Features

Reseller Management

Allows control over creation and management of an entire distribution chain of resellers


Interactive and intelligent reports for Customer Care, Sales, Marketing and Support etc.

Product Management

Manages various products and classifies them into different groups and ranges

Mobile Money Integration

Mobile money integrations for cash in, stock transfer, and similar electronic transactions.

Incentive Management

Real time transfer of commissions and bonuses according to margin rules set by the admin

Value Added Services

Enables VAS services like Friends & Family, Caller Ring Tune, Call Me Back and others

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SDS digital transformation