In the wake of the COVID-19 pandemic, telecom operators need to upgrade their S&D to provide a smooth and consistent customer experience through all touch points by focusing on the omni-channel approach. This will not only enhance the overall digital and physical experience, but will also reduce the user experience gap between direct and indirect channels. Data analytics solutions and platforms can be employed here to not only extract actionable insights and push them to the right stakeholders, but to also measure the omni-channel customer experience effectively.

Presented by:

• Omair Anwar, Customer Success Manager – Seamless Distribution Systems AB
• Maliha Naveed, Product Manager – Seamless Distribution Systems AB