In the world of increased competition and ever-evolving consumer demands, telecom operators are on a constant journey to optimize go to market strategies to accelerate revenue growth. The telecom industry has seen massive growth in the last few years, not only in their core domain but also through venturing out to provide a range of services in order to meet revenue growth targets.
What works in one market may not give the same result in another. Strategies that a telecom executes depend on a lot of internal and external factors. However, like most other industries, telecom operators follow a phased approach through which they can improve productivity to reach optimal levels of operations, with superior service offerings.
Regardless of the development phase, telecom operators can optimize their revenue growth by strategically using the resources at their disposition. Operators in mature markets may be inefficient in their operations and struggle to remain competitive. On the other hand, if an operator has cracked the code on revenue and growth optimization, even in an emerging market, they will flourish and lead the industry.
Telecom offerings have become a commodity product, however, general adoption and service extension depends on a few core factors that affect the level of market maturity:
- Economic condition and gross domestic product development
- Network development 2G/3G/4G/5G – technology maturity lifecycle
- Smartphone penetration
- Industry and market regulations
- Demographics of the target population
- Education level and literacy rates
- Political conditions
The trick to optimizing the mix of services and distribution methods during the development phases is to build an efficient distribution network that brings pertinent offerings to the consumer via relevant channels, backed by a strong optimized supply chain. Offering a range of payment options to both the end-consumer and middle-man (i.e. reseller of telecom services) is also vital to end-to-end operations optimization.
The three development phases for telecom operators that we define are:
- Early phase
- Growth phase
- Advanced phase
In each of the phases, a number of critical strategies need to be implemented to achieve optimal revenue growth.
To help telecom operators to more effectively optimize revenue for the different phases, we have put together a guide that describes the three phases in more detail and presents the most critical strategies and solutions required for each phase.
You can download the guide here.